The History Of Pokémon

By Kyle Hilliard

Gazing up at the orange Carrot building in Setagaya, Tokyo, you would have no idea it was the home of Game Freak, the developer behind one of the world’s most popular video game franchises. The Pokémon logo isn’t displayed anywhere in the lobby, and Pokémon Go’s nearby PokéStops don’t offer any hint of the studio’s existence. Across the street at a 7-Eleven, a banner waves over the door to promote the most recent Pokémon movie, but that’s currently at every one of the convenience stores throughout Japan.

Once you make your way to Game Freak’s floor, a red sign with the company’s logo makes an appearance in the hall, but you won’t see your first Pokémon until you make it past a locked door. The waiting area is a dark room with a single chair, ominous floor lighting, a backlit Game Freak logo, and a brightly lit, slowly rotating globe.

This feature originally appeared in print issue 293.

Junichi Masuda, Game Freak’s co-founder and Pokémon’s longtime programmer, producer, director, and (perhaps most famously) composer, lets us into the studio and tells us the globe in the lobby serves as a daily reminder of Pokémon’s global reach. We take off our …read more

Source:: Game Informer

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