‘Play Me Baby One More Time’ – Britney Spears is Following Kim Kardashian’s F2P Footsteps

By Tasos Lazarides

If you like to get your news online, then you’ll know that it was impossible to avoid reading today about how Glu Mobile is following its mega hit, Kim Kardashian: Hollywood [Free], with a game starring the rejuvenated 90s icon, Britney Spears (there’s also a Katy Perry game on the way). Although Glu’s financial news was also fascinating, with the Chinese Internet giant, Tencent, buying 126 million dollars worth of Glu’s stocks (and in that way declaring its faith in Glu’s “Hollywood Gaming Platform” plan), what caught my attention was the incredible reach of an announcement regarding Britney starring in a mobile game. As I was browsing the news, I realized once more that even though many “hardcore” gamers feel that gaming resides in the traditional genres that have been around for many years, for most people outside the bubble of “traditional” gaming, a Britney Spears game by Glu, which many readers of this site won’t bother playing even once, is pretty much synonymous with contemporary gaming.

Most gamers will admit, often begrudgingly, that F2P games like Kim Kardashian (which made 100 million dollars since its launch in 2014) are very popular, but they’ll often add the …read more

Source:: Touch Arcade

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