By Steve O’Hear
Flipdish, the online ordering and loyalty platform for takeaways and restaurants, has closed a €4.8 million in Series A funding. The round is led by Rocket Internet’s Global Founders Capital, with participation by existing investor Elkstone.
Founded in 2015, Flipdish enables restaurants to directly accept online orders and manage their online presence and operations, in a bid to help wean them off over reliance (or order hijacking) by takeout marketplaces and aggregators, such as Just Eat or Deliveroo.
Specifically, the Irish startup enables individual restaurants and restaurant chains to compete with takeout aggregators by accepting online orders directly from customers with “lower costs and a higher control over the customer experience”. The proposition is similar to a crop of new startups that are helping hotels secure more direct bookings online rather than perpetually giving away a large part of their margins to the likes of Booking.com.
“In the last 10 years there’s been a sudden shift in the importance of technology: people who used to phone takaways to place orders, now will only order online,” Flipdish CEO Conor McCarthy tells me.
“The largest food companies are able to facilitate this by putting huge resources into development, but small and medium businesses aren’t able …read more
Source:: Tech Crunch Funding and Exits