By Eva Yoo
What will tomorrow’s fashion look like? It is worth noting that fashion-conscious and tech-savvy millennials not only care about uniqueness but also sustainability. In a recent study done by Nielsen and Deloitte, of the respondents who look out for sustainability, 51 percent were millennials.
The fashion industry is the second biggest polluter of freshwater resources on the planet, and a quarter of the chemicals produced in the world are used in textiles. Vincent Djen, co-founder of FashionEx, a fashion accelerator based in Shanghai, believes this needs to change.
“The hot topic now is sustainability. Since two or three years ago, the fashion industry has been really pushing forward sustainability, to use less water in the whole process of making a garment in order to lower the impact on our environment,” Vincent said at Fabernovel Shanghai Talks on September 22nd.
The jacket co-developed by Odd Molly, Spindye, and FashionEx uses new solution for dying textile. (Image Credit: TechNode)
As an example of sustainable fashion, Vincent introduced a jacket co-developed by Odd Molly, Spindye, and himself. The jacket uses recycled polyester from used PET bottles, cuts down water usage by 80% and saves 30% carbon emission in the making process. Most of all, …read more
Source:: Tech Node