February 2018

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EA Exec on PUBG Success, Impact on Battlefield Development

EA CEO Andrew Wilson has spoken out about the remarkable success of PlayerUnknown’s Battlegrounds and how it’s impacted Battlefield development.

Wilson starts by talking about esports as a whole and how viewership of games can help to reach a wider audience of people who may not already play particular games.

“We always believe, at its very core, esports is going to drive tremendous engagement in our community and allow us to reach broader communities of viewers who maybe have never played our games before. And in doing so, we would see growth in the core digital businesses of the games that we’ll feature in esports.”

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